Small businesses are the heart of our communities, and broadband powers today’s small businesses
Every day across rural America, small business owners are taking care of their communities — from grocery stores and restaurants, to service garages and beauty shops; from newspapers and banks, to health care clinics and nursing homes.
Not only are these small businesses meeting our local needs, they are a vital part of our country’s economic recovery. According to reports compiled by the ADP Research Institute, the six-month period from Sept. 2013 to Feb. 2014 found that businesses with fewer than 50 employees created some 455,000 jobs, or 42.8 percent of all jobs created.
As small business owners put people to work — and generate some 46 percent of the nation’s gross domestic product — they increasingly rely on broadband Internet access to manage and grow their companies. In fact, Small Business Administration reports show that broadband is one of their most important resources, used to:
- Achieve strategic goals
- Improve competitiveness
- Improve efficiency
- Reach more customers
- Interact with vendors